IB tease:

ON THE RISE IN THE FALL: In his latest column, posting Friday morning, HITS’ I.B. Bad notes that the industry will be closely watching the rapidly emerging young artists Lorde, Passenger and Avicii, each of whom has a potentially gigantic single, as the year plays out. I.B. is specifically referring to Lorde’s “Royals” (Lava/Republic), which is breaking at all formats after starting at Alternative; Passenger’s timeless-sounding “Let Her Go” (Nettwerk/WB), which is poised to cross to Pop from Hot AC; and Avicii’s “Wake Me Up” (PMRD/Island/IDJ), which is already generating Top 5 sales. Will the latter smash light a fire under Avicii’s debut album, hitting 9/17? Could the 23-year-old Swedish DJ become the first EDM act to take an album platinum in the U.S.? We’ll be following these developing stories with great interest in the coming weeks and months. (8/28p)

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