GET YOUR MOTA RUNNING: “Need You Right Now” by Bethany Mota premiered on Kid Kraddick’s syndicated Morning Show on Monday and immediately bowed at #3 on iTunes in the U.S. and all over the globe. How did it happen, given that this is the first single by an 18-year-old unsigned artist from Los Banos, CA? Well, Bethany was already a star online, having built a fashion-themed brand; she's partnered with Aeropostale on a new apparel line (launching this weekend), and bankrolled some 7.5m subscribers for her YouTube channel. She's also currently a contestant on Dancing with the Stars. The lyric video above for “Need You,” also debuting this week, has already garnered 1.5m views. Bethany crafted the single with songwriter/producer Mike Tompkins, himself an Internet luminary with beaucoup followers. Look for developments over the next few days to give the track another bump. Oh, and as far as we know, Bethany is not related to Manny Mota, though he too knew from hits. (10/16p)
TYLER IS HEADED TO THE TOP
Unconventional move by unconventional dude is paying off. (10/30a)
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