BACKSTREET’S NEVER GONE WITH MULTI-MEDIA PROMOTION AND MARKETING

Jive Records will be releasing Never Gone, the first studio album from the Backstreet Boys in almost 5 years, on June 14, which will also be released as a DualDisc. A special exclusive digital version of the album including the “Incomplete” video and a digital booklet will be available for download at iTunes beginning on June 14.

The first single, “Incomplete,” is Top 10 at Pop radio and Top 25 at Hot AC and Mainstream Adult, with video support from both MTV and VH1.

Upcoming TV appearances include The Today Show, The View, The Tonight Show with Jay Leno and The CBS Early Show. VH-1 will air “Backstreet Boys: Behind the Music” starting June 13. On-line, a “Sneak Peek” full album listening party of Never Gone will be available on participating Clear Channel radio station websites from June 10-12 and on aolmusic.com from June 13-20.

Backstreet Boys, who are AOL Music's “Artist of the Month” for June, will kick off their summer tour, which is also presented by AOLMusic.com, June 22. Through an exclusive arrangement with AOL, from June 10-24, fans that purchase a pair of top price pavilion tickets on aolcityguide.com for the upcoming Backstreet Boys summer tour at participating venues will be given a free pair of lawn tickets to the same performance. At participating indoor venues, fans will receive a pair of mezzanine tickets for free. Tickets on aolcityguide.com will be available one week prior to general release and, while tickets for the tour go on sale June 17-19, the buy two get two free offer will continue to be available for an additional week exclusively on aolcityguide.com. For details, go to www.aolmusic.com.