CUSTOM MADE

Music Choice, an interruption-free music service delivered to 30 million households via television, has introduced My Music Choice, which will give digital cable subscribers the ability to construct custom music channels.

This service is fully integrated with, and available on, the SeaChange video-on-demand platform. Utilizing the video-on-demand infrastructure, Music Choice viewers can create music channels in less than one minute by scrolling through a few television screens that prompt them to pick music genres and sub-genres, along with the mix for each genre on their channel. This music service will give consumers the power to customize music channels on their television, with access 24/7.

With My Music Choice, consumers can build music channels that include up to three of their favorite music genres, such as Classic R&B, Rap and Gospel.

In addition, they are offered a list of approximately eight sub-genres in each music genre to pick from to ensure their music channel delivers the music they are most interested in hearing. For example, the Classic R&B music channel offers the following sub-genres to select from: ‘60s, ‘70s Soul, ‘80s, Ballads, Disco/Club, Funk and Motown.

"Music Choice is excited to offer the future of music television with the introduction of My Music Choice. This music service can be compared to having a library of your favorite music accessible through your television. My Music Choice gives consumers the tools to build interruption-free music channels that appeal to their personal interests," said David Del Beccaro, President/CEO, Music Choice.

My Music Choice will also deliver targeted promotions and advertisements that will not interrupt the music. "With a reach of 30 million homes nationally, coupled with unmatched viewer statistics for television or radio, Music Choice is the choice for marketing partners looking to reach their targeted audience," said Del Beccaro.

My Music Choice will also offer the enhanced television screens that feature album art, music news, artist facts, music history, new releases and TV screen ads.

Music Choice is the leading interactive music broadcaster, reaching US households through digital cable, satellite TV and the Internet.