HARRELL, WRIGHT TEAM FOR
NU AMERICA AGENCY
The Harlem-based NAA is what the duo call "the first advertising, marketing and management agency to capture the converging cultures of urban and suburban youth."
In addition to its advertising and marketing services, NAA offers an in-house creative production team, production studio, strategic consulting and in-depth market research services, as well as a creative talent management arm.
The boutique agency's combination of services provides its client base of major corporations, non-profit organizations, publishing companies, apparel manufacturers and entertainment firms with comprehensive insight into the urban/pop demographic.
The cornerstone of NAA's company philosophy views music as the driving force in the evolution of popular culture, in particular, popular youth culture.
"Music has been the cultural driver since rock-n-roll in the 1950s. But never before has a musical genre and its lifestyle been embraced with such completeness than the hip hop movement," company CEO Wright said. "Therefore, Nu America Agency's mission is to help our clients communicate with this generation."
NAA CCO Harrell adds, "The hip hop movement provided the setting for a coming together of a new generation of blacks, whites, Hispanics and Asian Americans who were weaned on rap and hip hop soul. As a result, today's young generation represents a true melting pot of cultures, races and ethnicities to comprise an almost color blind cultural movement."
Under the creative direction of Harrell, the business strategies of Wright and a team of talented executives from the advertising, publishing, music and new technology development and marketing industries, NAA claims to help its clients communicate intelligently and effectively to a new demographic with disposable income and high-index spending patterns.
Nu America Agency's current client list includes Boost Mobile (Nextel), the Apollo Theater Foundation, Vanguarde Media, the urban BMX team, Bulldog Bikes, the independent film company, Dream Shorts, and the cable program, Rap Battle Federation.
