Warner Music Nashville has promoted Torie Mason to SVP, Marketing & Analytics after three years of successfully leading the strategic marketing and analytics teams.

In Mason's new role, she'll merge and rebrand the artist development team into WMN's marketing department. The WMN interactive marketing team will now be digital marketing, as well.

The marketing department now encompasses artist marketing, digital marketing, analytics, brand partnerships, video strategy, and advertising strategy, who will all report to Mason.

"This new structure will allow us to continue to super-serve our artists and their music with more focus and urgency," WMN Co-Chair/Co-President Ben Kline said. "Torie's reputation both inside our building and in the community at large makes her one of the most respected and trusted thought leaders in our industry today. She is the right person to lead these efforts for Warner Music Nashville in an ever-changing marketing landscape."

We're also told she's the right person to send HITS emails into the trash.