Alice Beal has been promoted to Managing Director at Sony U.K. imprint Insanity Records. She will continue to report to Andy Varley, Founder and CEO of Insanity Group.

Beal joined Insanity Records as Label Manager in 2016 and has overseen the growth of the label’s roster and executive team, most recently as General Manager.

Since Insanity Records’ inception in 2015, she has spearheaded campaigns for Tom Grennan, who achieved a #1 album in March with Evering Road, the comeback of Craig David, who achieved his first #1 album in 16 years in 2016, and BRIT-nominated Joy Crookes, whose debut album will be released later this year.

“Alice has played an integral role in establishing a vibrant and dynamic culture at Insanity, and the success that we have enjoyed is testament to her commitment to our artists and executive development,” Varley said. “We have an incredible roster and a phenomenal team, and this year is already shaping up to be our best yet.”