WHAT IT IS: Nigerian artist Davido’s latest offering, Timeless, brings together the sounds that have shaped his 11-year career. His first studio release since the platinum-selling award-winner’s critically acclaimed 2020 project, A Better Time, the new album homes in on his Afrobeats foundations on tracks like “FEEL,” “GODFATHER” and “PRECISION.” A Better Time broke several global records for an African artist, streaming over 133m in its first week, earning the most first-day streams ever for an African album on Apple Music and debuting at #2 the World Music chart. It also produced three top charting singles, including TikTok smash “UNAVAILABLE,” which debuted at #8 on the Afrobeats chart, followed by “OVER DEM” (#10) and “FEEL” (#11).
ALBUM: Timeless
RELEASE DATE: 3/31
TV: Colbert; Mo Gilligan; BET Awards
LIVE: Recently rapped N.A. Timeless Tour; embarking on EU tour (9/13)
INTERNET: 8.3m+ monthly Spotify listeners; 133m+ first-week streams on Timeless, broke several global records for an African artist on Apple Music; his highest-charting project, debuting at #2 on World Music chart
RADIO: “UNAVAILABLE” impacting radio 8/24; 36 early adds, #41 at Urban at presstime
PRESS: Rolling stone, Forbes (cover), UPROXX, BBC, Complex, Revolt, more
MANAGEMENT: LVRN, B.F.A. & THE PLUG