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OSCAR LOVE FOR GAGA, STAR, RHAPSODY
The Oscars and Grammys will have lots in common this year. (1/23a)
THE BRITISH
ARE COMING
New music on the 2019 schedule. (1/23a)
GREIN ON GRAMMYS: SONGWRITING BY COMMITTEE
Tunesmithing becomes a team sport. (1/22a)
A FUTURISTIC TOP 20
WIZRD is a true star. (1/23a)
ARIANA GETS INTO ALBUM MODE
Grande sets a date: 2/8. (1/23a)
THE NEW PUB WORLD
Serious musical chairs.
CURATING GRAMMY PERFORMANCES
The calculus of awards, ratings and moments.
THE FIRST BIG RELEASE OF 2019
...is not what you'd expect.
THE NEW SUPERSTARS
The old pop rules just don't apply.
THE B-SIDE
Lil Baby (Quality Control/Motown/Capitol)
5/8/18

WHAT IT IS: This rising rapper surged onto the scene in 2017 and is already cementing himself as part of the new school of hip-hop. The 23-year-old Atlanta native has racked up more than 610m streams, and his highly anticipated album, Harder Than Ever, drops this May. Lil Baby is a special artist, and his music speaks his truth. His connection to the streets is real. These songs are his story of pain and struggle, touching on being imprisoned to finding an outlet inside himself that set him free in spirit. “Lil Baby only started rapping this year, but he’s already got everyone fired up,” says Fader. He’s collaborated with some of the hottest artists in the game, including Lil Yachty, Gucci Mane, Young Thug, Offset, Moneybagg Yo and Kodak Black. And he’s only getting started.
ALBUM:
Harder Than Ever (mixtape)
RELEASE DATE:
5/18
SINGLE:
“All of a Sudden” f/Moneybagg Yo
LIVE:
RapCaviar Live, Rolling Loud Festival
INTERNET:
56.4k Twitter followers, 1.2m Instagram followers; 1.7m monthly listeners on Spotify
RADIO:
Impacted Urban 4/16; 60+ stations added, 9m+ audience
PRESS:
Pitchfork, The Breakfast Club, MTV, My Dawg, Fader, Genius, XXL, HotNewHipHop, VladTV, N.Y. Times, Mass Appeal, Complex
BOOKING:
QC Booking
MANAGEMENT:
Pierre “Pee” Thomas, Kevin “Coach K” Lee; Quality Control/Solid Foundation