RUMOR MILL
Back to Rumor Mill >
Friday, July 13, 2018

NIELSEN IS VERY WITHHOLDING

Some biz folks are going crazy over the inconsistency of Nielsen’s metrics when it comes to measuring streams.

During the first few hours after a record drops—after midnight ET but still Thursday in other time zones—why does Nielsen count sales but not streams? It’s long been their policy to add downloads that happen during this three-hour window to a release’s first-week total, but streams aren't counted in that same tally.

This came to a head with Drake’s Scorpion, which came in with 746m streams on the Top 200, well shy of the 770m tabulated by HITS; the discrepancy can almost completely be attributed to Thursday-night streams. Don’t Nielsen and the Bible understand that bigger numbers are better for everyone? What possible rationale could they have for this inconsistent, silly policy?

 
BACK TO RUMOR MILL
 
HITS LIST BLASTS OFF
Space is the place for Tay. (4/26a)
Check It Out Now
SONG STREAMS: SWIFT SETS STREAMING RECORD
What did you expect? (4/26a)
Check It Out Now
SPRING BREAKOUTS: THESE HEATERS ARE STILL HOT
Who's Boomin who. (4/26a)
Check It Out Now
SONG REVENUE: “SWEET” SMELLS OF SUCCESS
Life after "Church" (4/26a)
Check It Out Now
STAGECOACH: SETS TO SEE AND PLACES TO BE
Saddle up, cowboys and cowgirls. (4/26a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions