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First-round of bids on Rolling Stone are due this week, and more than 30 potential buyers have kicked the tires of the 50-year-old mag, the New York Post reported.

Todd Boehly, the owner of Billboard, Spin and Vibe, is said to be one of the more interested parties. But WMG owner Len Blavatnik and Ynon Kreiz, who had previously tried to purchase Time Inc., are sitting this one out, according to the Post, whose sources noted that the magazine is too small to draw the attention of billionaires.

Singapore’s BandLab Technologies bought a 49% stake in Rolling Stone last year.

NEAR TRUTHS YEAR-END WRAP UP, PART 1:
AROUND THE HORN
The "new prosperity." (12/18a)
(NEARLY) YEAR-END MARKETSHARE
Bet you can name who came out on top. (12/18a)
NEW RELEASES:
ONWARD INTO THE
CHRISTMAS-VERSE (UPDATE)
Spidey and Springsteen. (12/18a)
MOOT’S THE POINT
Get ready to welcome this Brit to L.A. (12/18a)
YTD TOP 50 AUDIO STREAMS
Cha-ching (12/18a)
WOMEN GET LOUD
No rankings, just rantings.
RAINMAKERS BRING IT
Selections from contemporary history.
PASS THE CHAMPAGNE
We're considering using New Year's Eve as a pretext for drinking excessively. Novel idea, right?
LET'S HANDICAP THOSE GRAMMYS
Because our guesses are always 100% correct.
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