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Wednesday, October 4, 2017

iHEART AND FACEBOOK TEAM UP FOR "NOW"

Having announced the launch of their streaming platform, Watch, back in August, Facebook is expanding its programming with a new show, iHeartNow with Elvis Duran.

Duran is a well-seasoned radio and podcast host, and he'll be interviewing musicians and celebrities on the show with new episodes every afternoon. So far, the show consists of five videos. You can get caught up here or see the inaugural episode below.

Since its launch, Watch has found most of its audience in sports broadcasts and clips from well-known YouTubers. The launch of iHeartNow is the first attempt at music-oriented programming from the service and reflects the heavy investment in music industry recruitment early in the platform's inception.

 
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