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Wednesday, February 10, 2016

GWEN'S GRAMMY-NIGHT VIDEO SPOT: RIGHT ON TARGET

Ahead of the 3/18 drop of her new set, This Is What the Truth Feels Like, Gwen Stefani and Team Interscope have teamed up with Target for what's being touted as the first music video ever created on live TV—and it's happening during the Grammys.

The performance, which will greet the world during a four-minute commercial break on the 2/15 CBS telecast, will unveil an exclusive Target deluxe edition with four bonus tracks, available for preorder now on the retailer's website. (A standard version for all other retail partners goes into preorder on 2/12).

You'll recall that Interscope pioneered this use of an extended Grammy break with a performance by Imagine Dragons on last year's telecast.

In unrelated news, Steve Berman has to go pick up some stuff at Target.

 
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