A$AP'S "EVERYDAY" CONNECT

Already known for his lush, high-concept videos, Polo Grounds/RCA’s A$AP Rocky teamed with Apple Music Connect to produce the visuals for his single "Everyday"—a record already teeming with heavy hitters like Miguel, Mark Ronson and Rod Stewart—all of whom appear in the video. Beginning with a nod to the opening of the classic film Sunset Boulevard, the clip is a trippy projection of a potential future Rocky envisioned in old age, recalling the haze of drugs, women, parties and the accompanying pressures that go along with stardom: incessant vanity, excess, and death. Check it out.