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Wednesday, April 22, 2015

REPUBLIC PROMO: AN ETHOS OF DOMINANCE

Promo Squad Rules With One of Four Records on the Radio Overall, One of Three at Pop

Did you know that every third record you heard on Pop radio in Q1 was part of the Republic juggernaut?

Team Republic is currently #1 in overall Mediabase label share with 23.8%. They’re also #1 at Top 40, with a 30.5% share, and #1 at Rhythm, Urban, AC and Hot AC. Which means that they have one out of every four records on the radio, and one out of three at Pop—a staggering achievement for one of the most potent promo squads ever. Has this ever been done before? Big ups to Messrs. Lipman, Walk, Spangler and company.

Stay tuned for an in-depth Q&A with label chief Monte Lipman.

 
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