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Tuesday, March 30, 2010

19 parent co. on the block--addendum

WHAT'S IN A NAME: CKX, the owner of the American Idol franchise, which confirmed yesterday that it’s in talks to sell the company (see story), is owned by longtime wheeler-dealer Robert F.X. Sillerman, whose exploits include the formation of Live Nation. Which plays directly into the meaning of the name of Sillerman's company. The C and K stand for the saying “content is king”; X is his middle initial. Get it? (3/30a)

 
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