Jack White's idea of streaming

EVERYTHING OLD IS NEW AGAIN: Over the weekend, that zany Jack White streamed the upcoming Dead Weather album Sea of Cowards by pointing a camera and a microphone at a record player spinning the vinyl record at his Third Man offices in Nashville. Asked by the N.Y. Times why he was using all this 21st-century gadgetry to transmit a form of technology that was basically perfected 50 years ago, White wrote in an email: “We’re trying to marry the two worlds. And, more importantly, to heighten the awareness of the massive world of vinyl record sales that’s currently the only medium in music that’s rising in sales. This generation needs to be turned on to the tangible side of music, I want to involve teenagers in music in a real way. Teach them that real life experiences, and things you can hold in your hands, are so much more beautiful than mouse clicks and sound bites.” (5/3a)