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Friday, January 20, 2012

Idol premiere down from last year, continuing pattern

ANOTHER UPHILL FIGHT: Regarding the ratings dip for the season 11 premiere of American Idol Wednesday night (see 11/19 item), this is the fifth consecutive year in which the Idol premiere has come in lower than the one the previous year. Last year, despite the absence of Simon Cowell and the debuts of unknown quantities Jennifer Lopez and Steven Tyler, Idol managed to claw back from its weak debut, off 13% from the previous year, to notch a 5% increase in its season-long audience. (1/20a)

 
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