Facebook filing IPO today?

TODAY’S THE DAY Facebook is expected to file for its IPO, which will ultimately value the company at $75-100 billion. As the N.Y. Times points out, Facebook is considered so valuable because it’s more than the sum of its users. More than the world’s largest social network, it's a fast-churning data machine that captures and processes every click and interaction on its platform—a siren call to advertisers hoping to leverage that information to match their ads with the right audience. The company plans to list a preliminary fund-raising goal of $5 billion, according to people briefed on the matter, smaller than some previous estimates of the offering. But it’s essentially a a starting point used to generate interest among potential investors. The eventual offering is expected to be the largest ever for an Internet company, bigger than Google’s in 2004 or Netscape’s nearly a decade before that. Trading of the stock is expected to begin by late May. (2/1a)