Cerrito Parks at Prospect

CERRITO PARKS AT PROSPECT: Former Alarm Music Group founder and Warner Bros. promotion head Ron Cerrito has joined Jeff Kwatinetz and Rich Frank’s media and production company Prospect Park as a senior executive in the company’s music division. Said Kwatinetz and Frank: “Ron has successfully launched some of the most well-known albums in pop culture history over the past 20 years. Our artists and platform will benefit from Ron’s fresh ideas along with his great marketing mind and creativity." Cerrito’s resume also includes stops at Columbia, Interscope and Epic. He started his career as the chart editor at Billboard. Said Cerrito: "I am glad to be here, but I draw the line at having to wear this dog costume." (4/13p)