Add Cee Lo, Mestel

HATS OFF TO LARRY: Speaking to The Hollywood Reporter just prior to the announcement, Mestel explained further. “We've formed this incredible personal bond in two years, and Cee Lo is very excited and participatory in our business, so we wanted to do it in a bigger way and give him a piece of the company,” he said. As for Green’s CCO duties, Mestel said they “will be very high level—artists can plug into him for advice, he may look at artwork or write with an artist. It covers the myriad things that he can potentially do.” That includes the “creative planning” of Primary Wave’s annual pre-Grammy party as well as the company’s annual managers brunch. The experience also will “help build out his executive skills,” Mestel added. Green appears in the movie Sparkle, opening Aug. 17, and is producing his own Vegas residency show called Loberace. He’s also releasing a book, a solo album and a Goodie Mob LP next year, the latter titled Age Against the Machine. Mestel calls this moment in Green’s career, which also includes endorsements of products like 7UP and the Samsung Galaxy S III, “an opportune time.” (8/3a)