Beats By Dre pill/Powerbeats

TO SPUR YOUR IMAGINATION: Viewers of last night's Game One of the NBA Finals on ABC encountered a rather provocative ad for the Radio Shack Beats Pill. The #YOUWANTIT spot is a variation on Star Trak/Interscope artist Robin Thicke's already notorious "Blurred Lines" video, with the star and scantily clad female friends playing lasciviously with the sausage-shaped product. And those unaware that the Pill is a wireless-enabled portable speaker to play your music and field your calls would be excused for wondering if it was, oh, I dunno, a vibrator, maybe? Perfect for dads and grads! Comes with matching 8 oz. container of strawberry lube! Another Beats commercial that aired during the game—this time for Powerbeats headphones (which can also switch between music and calls)—stars LeBron James and music from another Interscope act, Imagine Dragons. (6/7a)