Lorde marketing stunt

LICK MY DECALS OFF, BABY: Here’s a driver’s eye view of the 405 South at rush hour this morning. OK, we made that up. We told you on Friday that ads featuring the cover art and release date—that would be today—for Lorde's full-length debut, Pure Heroine would show up on the back windshields of cars in the L.A. area over the weekend in a clever marketing gambit dreamed up by Lava and Adverts4Autos. The above pic was shot Saturday at Joe's Parking Lot downtown, where the unveiling took place. (9/30a)

UMG AND TIKTOK
WORK IT OUT
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JAMES KING: THE HITS INTERVIEW (PART ONE)
London calling (5/2a)
TOP 20: IT’S STILL TAYLOR’S WORLD
Large and in charge (5/2a)
THE MUSIC OF CLIVE COMES ALIVE AT CARNEGIE HALL
That's what friends are for. (5/1a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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