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Tuesday, January 14, 2014

Roar Olympics spot

SOCHI SOUNDTRACK: Admit it—"Roar" by Capitol's Katy Perry gets you pumped, and you've been known to kick things up a notch on the old stationary bike when it comes up in your playlist. So it's no surprise that the song's been selected to accompany NBC's Winter Olympics campaign, of which this spot is a fine example. Of course, while Olympians will vie for gold, silver and bronze, Perry already has new platinum under her belt; her PRISM just passed the million mark. In a related story, we too had the eye of the tiger, but then we pulled something and had the whine of the pussy. (1/14p)

 
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