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Thursday, January 30, 2014

Passenger Super Bowl Bud ad

"GO" TIME: You'll naturally recognize "Let Her Go" by Nettwerk/Warner Bros.’ Passenger in this touching Budweiser ad, which debuted yesterday morning on The Today Show and is certain to be a favorite among the spots airing during the Super Bowl. The minute-long commercial, chronicling a friendship between a puppy and a Clydesdale that cannot be impeded by distance, fences or inclement weather, has earned over 14 million views in 24 hours and quickly sent the track to #3 at iTunes. Expect an even bigger explosion for the smash single—which the Nettwerk and WBR promo teams will take to the top of the Hot AC chart this week—when the ad airs on Super Bowl Sunday. (1/30a)

 
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