Ariana Times Square

BUILDING A BRAND, BRANDING A BUILDING: Sometimes a picture really is worth a thousand words. Here's Republic's wrap of the NASDAQ building in Times Square as part of the outreach for the 7/2 MTV Total Ariana Live special. Did you know Charlie Walk put that thing up himself? OK, we may have that part confused. In any case, Ariana's MTV assault continues at 8/24's VMAs, where she's set to perform new single "Break Free" and participate in a trio performance with Jessie J and Nicki Minaj; the show just happens to take place the night before her new album streets. By which time she'll probably be ready to take over a few more buildings. Click the pic for a much bigger view. (7/23a)