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ADD PAY TO PLAY: Certain labels had little leverage when, a few years ago, they attempted to persuade acts and their managers to agree to 360 deals, but the NFL is driving a far harder bargain, if the WSJ’s sources are right. The 2014 Super Bowl halftime show drew a record 115.3 million viewers, according to the league, more than the game itself, more than double the size of the audience for the Oscars and more than triple the audience for the Grammys. As such, the halftime show represents an unrivaled promotional opportunity, typically resulting in not only a short-term record-sales spike but also—more significantly—a springboard for ticket sales. For example, Beyoncé announced her Mrs. Carter Show tour immediately following her 2013 halftime performance and the world tour grossed more than any other that year besides Bon Jovi's, according to Pollstar. Bruno Mars also put tickets to his Moonshine Jungle tour on sale the Monday after the game this year. (8/20a)