Said
The Firm expects to fill other key executive positions in the next few months.
Rischer, who will report to Kwatinetz, will oversee promotion for Top 40, Crossover and Hot AC, developing new ways to help Firm clients maximize radio exposure, and she’ll be involved in developing artists overall.
The Firm’s new nontraditional music company was launched earlier this month, with records to be distributed by EMI Music in the
Rischer previously worked at Arista Records, where she was responsible for all contemporary airplay both as National Director at Top 40 and West Coast Regional. At Arista, she coordinated market visits by artists, accounting for radio and retail interests, established creative promotional opportunities and maximized exposure by working closely with concert promoters, sports teams and high-profile companies.
Earlier in her career, Rischer worked in the promotion departments of
And speaking of nontraditional entities, Rischer founded and oversaw Lotus and Lyrics, which employed a unique business model that combined music, lifestyle and fitness consultation. In fact, she’s ordered us to drop for 50 push-ups while whistling “Laffy Taffy” as soon as this story is posted.
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