MICROSOFT MAKES IT
EASIER TO GET PAID

Software giant Microsoft Corp. has introduced its Digital Broadcast Manager, created to give content and service providers a solution to securing, tracking, managing and selling content, including streaming video, web casts and music, on the Internet. For a one-time activation fee of $495 and a usage fee of 10 per transaction, digital content companies can use pay-per-view and pay-per-download to distribute their product.

Marked as the first product to offer an integrated solution, the Digital Broadcast Manager is available via the Internet June 19th at www.microsoft.com. It is designed to help remove the custom solution obstacles entertainment companies face when trying to conduct digital media e-commerce.

"Digital Broadcast Manager delivers the first turnkey solution to unlock the potential of digital media e-commerce, "said David Fester, GM of Marketing for Microsoft's Digital Media Division. "And has brought the concept of nickel-and-diming the consumer for everything on the Internet without all those hassling glitches."

More than 25 content and service providers have already adopted the Manager, including NASCAR