OUR BUCKET LIST: TIME FOR BILLBOARD TO STEP UP?

If you thought the ALS Ice-Bucket Challenge meme had jumped the shark before, allow us to put to rest all doubt—HITS Publisher Dennis Lavinthal, Editor in Chief (answering Capitol ruler Steve Barnett's challenge) Lenny Beer and President of Digital Ventures Todd Hensley get fully doused in this clip, which ends with a provocative challenge. Check it out, make a donation and marvel at the fact that even after being saturated with ice water, Dennis still wanted to turn up the A/C.