BEAUTIFUL PAY

Apple, U2 and "Unintended Consequences"
The Apple deal to distribute U2’s album free to all iTunes customers is being valued, by the powers in Cupertino, at $100 million—covering product, advertising and marketing.

How is that money being divided between the rights holder and the band? Is this one of the “unintended consequences” of Apple’s $3 billion Beats acquisition?

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