Scott Borchetta's Big Machine Label Group has brought in a new VP Strategic Partnerships, and her name is Erin Parker.

Parker, who formerly worked with Red Light Management's Partnership branch, New Era, has headed endorsement deals, sponsorships, content creation and licensing for artists including Luke Bryan, Dierks Bentley, Kip Moore and Jon Pardi. She also has experience with special events, consumer promotions and social media campaigns.

"We are thrilled to have Erin join the team here at Big Machine," said Chief Marketing Officer Mike Rittberg. "Her experience and determination in this space will be a valuable asset to our artists."

No one ever seems terribly thrilled when someone from HITS joins their team. To be fair, we do put the ass in asset, though.