MERLIN: STREAMING WORKS MAGIC

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MERLIN: STREAMING WORKS MAGIC

6/28/18

A report from global independent digital rights body Merlin reveals that member labels have a higher marketshare on paid streaming tiers vs. free and a significant amount of revenues coming from territories that were once worth naught.

More than two-thirds (68%) of Merlin’s members report that audio streaming currently accounts for the majority of their digital revenues—a marked rise on the 20% that said that was the case in 2014.

Additionally, an analysis of over 500b streams between 2014 and 2018 shows that Merlin’s member repertoire performs more than 25% better in marketshare terms on paid streaming subscription tiers vs. free tiers.