Taylor Swift has shifted 65k combined sales of reputation (Virgin EMI) in the U.K. at the halfway stage. Can she top the 90k 1989 did to debut at #1 on the Official Albums Chart in 2014?
Swift is set for #1 on Friday, which will be her third in Blighty after Red hit the top spot on 61k in 2012 and 1989 did the same with 90k in 2014. In terms of singles, releases from reputation have performed well so far when compared to prior album campaigns. "LWYMMD" awarded Swift her debut #1 in Blighty, followed by ".... Ready For It?" peaking at #7. After entering at #15 on the Official Chart, "Gorgeous" has since declined to #47.
Radio support has been fair, if not heavy, with "Gorgeous" currently at #34 on the Radiomonitor charts and "LWYMMD" at #47 after peaking at #25.
Over at singles, Camila Cabello is eyeing a third week at #1 with “Havana” f/Young Thug (Syco).
