WHAT IT IS: Next-gen artist Clarent is making a name for himself with his fresh sound in the Latin-music scene, while his music and clothing style have set him apart from his peers. In the last year he’s collaborated with the likes of Myke Towers, Izak and Pressure, with the “Yovngchimi” movement supporting his growth to the next level. His latest single, “IA” f/Mora, trended #1 on TikTok.
SINGLE: “IA” f/Mora
RELEASE DATE: 10/17
INTERNET: 100k+ TikTok video creations, 70m+ views; 50m+ Spotify streams, 2.3m+ monthly Spotify listeners; 84m+ combined YouTube views; seven tracks featured on Apple Music’s Top 25: San Juan; editorial support on Spotify’s Trap Land, PEGAO, BARRAS, Apple Music’s Nueva Grasa, Trap Kingz, more.
BOOKING: Jonniel Rythmz
PUBLISHING: De Baller Inc.
MANAGEMENT: Jonniel Rythmz

Zedeck, UTA’s co-head of Worldwide Music, boasts a peerless track record of developing artists’ careers. Since joining UTA as a partner and special advisor to the board of directors in 2017, he helps oversee the agency’s worldwide music business while representing such clients as Jonas Brothers, Christina Aguilera, ZAYN, Paul Anka, Toni Braxton, Jason Derulo, Bebe Rexha and Anitta. In addition, Zedeck led the charge in purchasing dance agencies Circle Talent Agency and Echo Location Talent Agency.

First concert you ever saw?

First arena show was The Doobie Brothers on their Minute by Minute Tour.

Responsible for the international careers of over 35 artists, the U.K.-based agent’s eclectic roster includes Lizzo, Take That, Underworld, Nubya Garcia and Jacob Collier. Wright joined UTA in 2015 when the company acquired The Agency Group.

What’s the best piece of advice you’ve ever received?

“Pick up the phone.” —Neil Warnock