NEAR TRUTHS: EXPECT THE UNEXPECTED
One name keeps popping up amid the Roan-related speculation. (11/26a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: 24-year-old California native Nicky Youre brought feel-good vibes in 2022 with his TikTok-assisted hit, “Sunroof,” which earned 2b+ streams and rose to #1 at Top 40 and #4 on Hot AC. The single is 2x platinum in the U.S., 4x platinum in Australia and gold in the U.K. It also earned Youre his first nom at the 2022 MTV VMA’s for Song of the Summer. He’ll release more new music this spring.
LIVE: 2023 support tour with Benson Boone; opened for JVKE at L.A. and N.Y. tour dates
RADIO: “Sunroof” peaked #1 on Top 40 and Hot AC (fall 2022), #4 AC (May 2023)
TV: Multiple placements on Love Island (U.S.) and The Voice; recorded “Found” for Netflix’s The Magician’s Elephant; performed on Dick Clark’s New Year’s Rockin Eve, Today
INTERNET: Nearly 10m monthly Spotify listeners; 34b+ TikTok views, 9m+ creations on “Sunroof,” most popular song on TikTok U.S. and U.K. in 2022; #2 global track on TikTok in 2022; 750k+ combined social following; 200m+ YouTube views
PRESS: Variety (“The bar for the follow-up is set extremely high”), more
BOOKING: Wasserman
PUBLISHING: UMPG
MANAGEMENT: Mathew Hyun, Peter Rugo, Joey Papoutsis/Keel Management