WHAT IT IS: The U.K.’s hottest new boy band No Guidnce—Londoners Zeekay, Ebubé, Josh and Kaci--recently dropped new single “Let It Rain,” which follows their debut EP, Is It a Crime? With just four songs under their belts, the group has quickly achieved milestones rarely seen with new artists, including praise from R&B luminaries SummerWalker, Timbaland, Babyface, Labrinth, Miguel, Lucky Daye and Boyz II Men. Their rising global acceptance is exemplified by sold-out debut shows in Europe and the U.S. No Guidnce’s EP was born from collaborations with an all-star team of producers and writers on the project, including Victoria Monét, JR Rotem, Akeel Henry, Lunchmoney Lewis and Theron Thomas.
RELEASE DATE: 8/3
SINGLE: “Let It Rain”
INTERNET: 710k+ monthly Spotify listeners; 2.7m+ TikTok followers, 1b+ views, created six of the most-viewed R&B videos of all time on TikTok, sixth most-viewed/followed artists on TikTok within the U.K. last year
LIVE: Performing at London’s The Lower Third on 9/18
PRESS: Complex (“The U.K. collective are undoubtedly on the cusp of a breakout moment, both here and in theStates”), more
BOOKING: Joseph Harris/CAA
PUBLISHING: NWS 1971 Ltd
MANAGEMENT: Jamie Binns/Lateral Management