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SIR LUCIAN
TURNS IT UP
UMG chief is sitting on top of the world. (9/17a)
OCEAN ACTIVITY?
Let's be Frank. (9/17a)
A HARD DAY’S
HITS LIST
Stars across the board (9/17a)
GRAMMYS HAVE A NEW AWARDS CHIEF
Will she be able to clean up the mess? (9/17a)
CH-CH-CH-CHANGES
FOR BOWIE CATALOG
WMG snags a cornucopia of sound and vision. (9/16a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
THE B-SIDE
Bella Poarch (Warner)
8/5/21

WHAT IT IS: A Filipino-American Texas native, Bella Poarch has a fascinating backstory. This force of nature, who is the world’s third-biggest TikTok creator with 76m followers and counting, is also a U.S. Navy veteran. Since the release of her record-breaking debut single, “Build a Bitch,” and its captivating music video—which featured Valkyrae, Mia Khalifa, Rakhim, Bretman Rock and more—Poarch has further refined her eclectic, alternative brand of dark pop, notching nearly a half-billion streams. The up-and-comer is working with Sub Urban on her forthcoming debut EP.
SINGLE:
“Build a Bitch”
LIVE:
Upcoming tour with Sub Urban as part of their Virgil’s Mania Tour later this year
INTERNET: Third-most-followed creator on TikTok (76.5m+ followers), 4.5m+ video creations using “Build a Bitch”; 16m monthly Spotify listeners; nearly 500m global streams on “Build a Bitch;” biggest debut by a new artist ever on YouTube with 75m+ views first week, debuting at #1 on U.S. and Global video charts; second-fastest-streaming single by a female artist ever
RADIO: “Build a Bitch” approaching Top 20 at Top 40
PRESS: INKED (cover), Vogue, Elle, Rolling Stone, NYT, i-D, more
BOOKING: Matt Galle/CAA