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SUPERSTAR DREAMS?
Ain't too proud to beg. (1/27a)
BLITZ LIST
Burrowing into trending industry topics (1/27a)
RIHANNA, GAGA LEAD OSCAR SONG NOMS
David Byrne and Diane Warren have noms as well. (1/24a)
HIPGNOSIS NABS
BIEBER CATALOG
Merck's a belieber. (1/25a)
HITS' BLACK HISTORY MONTH SPECIAL: ALL THE SQUARES GO HOME
Sisters doin' it for themselves (1/28a)
HIP-HOP AT 50
The astonishing first half-century of a world-rocking genre.
THE NEXT BIG PLAYER
in the catalog game is...
INDIE BREAKOUTS
More independent music rises at the DSPs.
THE GOP CONGRESS
At last, America can focus 24/7 on Hunter Biden's laptop.
THE B-SIDE
Unghetto Mathieu (Honorable Bizness/Epic)
2/4/21

WHAT IT IS: Hailing from North Atlanta, Unghetto Mathieu is an energizing force in hip-hop, adding another dimension to the genre with his upbeat spirit, unbreakable flow and undeniable talent. After finding his footing on social media in 2015 and launching a YouTube channel, Mathieu made a splash in the hip-hop scene with his remix of A Boogie Wit Da Hoodie’s “My Shit” on SoundCloud. With his debut single “Gang Up,” followed by “23” f/Lil Yachty and “Let U Go,” the rapper solidified himself as an artist to watch. With the release of his latest track, “Plastic,” which samples the Aqua classic “Barbie Girl,” Mathieu showcases his signature sound, clever quips and the artistry that has elevated him to prominence.
SINGLE: “Plastic”
INTERNET: 1m+ monthly Spotify listeners; 107m+ combined YouTube video views, 1.35m+ subscribers; 300k+ Instagram followers; 1.7m+ TikTok followers, 1.4m+ videos created with “Plastic”
RADIO: Impacting Rhythm on 1/25
PRESS: Respect (“Unghetto Mathieu shines a lot of light on the culture with his signature “Happy Trap” style.) BLEU(“At just 19, the Atlanta native brings a different perspective to trap music—a genre he titled ‘happy trap’”), more
MANAGEMENT: Ron “Tricky” Montgomery/Honorable Bizness