NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Hailing from North Atlanta, Unghetto Mathieu is an energizing force in hip-hop, adding another dimension to the genre with his upbeat spirit, unbreakable flow and undeniable talent. After finding his footing on social media in 2015 and launching a YouTube channel, Mathieu made a splash in the hip-hop scene with his remix of A Boogie Wit Da Hoodie’s “My Shit” on SoundCloud. With his debut single “Gang Up,” followed by “23” f/Lil Yachty and “Let U Go,” the rapper solidified himself as an artist to watch. With the release of his latest track, “Plastic,” which samples the Aqua classic “Barbie Girl,” Mathieu showcases his signature sound, clever quips and the artistry that has elevated him to prominence.
SINGLE: “Plastic”
INTERNET: 1m+ monthly Spotify listeners; 107m+ combined YouTube video views, 1.35m+ subscribers; 300k+ Instagram followers; 1.7m+ TikTok followers, 1.4m+ videos created with “Plastic”
RADIO: Impacting Rhythm on 1/25
PRESS: Respect (“Unghetto Mathieu shines a lot of light on the culture with his signature “Happy Trap” style.) BLEU(“At just 19, the Atlanta native brings a different perspective to trap music—a genre he titled ‘happy trap’”), more
MANAGEMENT: Ron “Tricky” Montgomery/Honorable Bizness