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BIG HIT'S IPO GENERATES
A BIG PAYDAY
The BTS boys are newly minted millionaires. (9/28a)
RAINMAKERS: TOWERING OVER THE COMPETITION
A big tease for the upcoming edition. (9/28a)
EVERY HITS LIST
TELLS A STORY
We really should be back at school. (9/28a)
TIKTOK KEEPS TICKING
Is this like hitting the snooze alarm? (9/28a)
A NUMBER OF OBJECTIONS
He's skilled at sowing chaos. Sound familiar? (9/25a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
Powfu (Columbia)
4/28/20

WHAT IT IS: Before landing a global, lo-fi hip-hop smash, 21-year-old Powfu, née Isaiah Faber, first started recording in the basement of his parents’ Fraser Valley, B.C., home while still in high school. After a string of successful releases on SoundCloud, his breakout hit “coffee for your head” f/beabadoobee has become a viral sensation. With 400m+ combined streams and 4m+ TikTok videos created, the RIAA gold-certified and multi-format hit has been blowing up at just about every platform and is just the beginning for the melancholic rapper. Named YouTube’s Artist on the Rise, Powfu recently dropped follow-up single “i’m used to it.”
SINGLE: “coffee for your head” f/beabadoobee
INTERNET: Viral TikTok trend with 4m+ activity; 27.6m+ monthly Spotify listeners, 59th most listened to artist globally, Top 5 Global Spotify, Top 10 in 20+ markets; Top 5 Global Shazam, #7 on Pandora Top Spins chart; 4m+ YouTube music video views first week, 16m+ to date
RADIO: #28 at Pop (#28), #15 at Alt radio, chart bound at Rhythm (#42) week of 4/20
PRESS: Named NME Radar Breakout Artist, L.A. Times (“The Rise of Quarantine Pop)”, Idolator, Stereogum, OTW, Genius Verified, more.
MANAGEMENT: Dave Faber