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MAYBE, JUST MAYBE: "GO" TIME
The genesis of an anti-format hit (9/24a)
PMRC: WHO'S RUNNING THIS SHOW?
A trade news monopoly grows. (9/25a)
INGROOVES DEVELOPS AI TECH FOR MARKETING
A patent to identify audiences. (9/24a)
A NEW AGENCY IS MINT-ED
There's always room for one more. (9/22a)
SPOTIFY LEADS APP FAIRNESS ORG
David vs. Goliath, app-style. (9/24a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
NEFFEX (12Tone)
10/22/19
 

WHAT IS: Vocalist Bryce Savage and DJ Cam Wales, who make up L.A. electro-pop duo NEFFEX, describe their music as “an aggressive but ultimately pop-oriented blend of hip-hop, alternative rock and EDM.” In 2017, they released one song per week, building a loyal fan base and garnering more than 1b total global streams. They just released their debut EP, Q203—a nod to the tiny apartment in Costa Mesa, Cal., where it all started—with a video for focus track “Without You.” Their previous 12Tone releases, “It’s My Life” and “Sunday,” will also appear on the EP.
ALBUM:
Q203 (EP)
RELEASE DATE:
10/16
SINGLE:
“Without You” (focus track)
LIVE:
Headlining show at L.A.’s Troubadour this past September; two-week Euro tour from 10/15-11/3 sold out—stops in Berlin, Amsterdam, Paris, Manchester, London, more
INTERNET:
More than one billion cumulative streams; approaching 2m monthly Spotify listeners with 450m streams to date; 6m+ total Shazams; 63m+ total Apple streams with major playlist adds including Breaking Pop; 500m+ total YouTube views, averaging 28m views per month with more than 2m subscribers
PRESS:
Idolator (“Exciting things are on the horizon for Southern California duo NEFFEX”), Billboard, L.A. Daily News
RADIO:
College/Specialty, impact 10/22
BOOKING:
Mark Cheatham, Phil Quist/CAA
MANAGEMENT:
Omid Noori, Ryan Sullivan/ATG Music