WHAT IT IS: “Famous” is the first original release from Mason Ramsey, the charismatic 11-year-old who was found yodeling in the Harrisburg, Ill., Walmart near his hometown, which has a population of only 700 people. His grandparents brought him to the store after performing at the local nursing home because he wanted to find a crowd to keep performing for. Ramsey then became a viral sensation, racking up millions of views and followers around the world. Under the influence of his grandfather, the young troubadour has grown up on music by Hank Williams Sr. and other country legends. “Famous”—written by Sarah Buxton, Canaan Smith, Tyler Hubbard and Corey Crowder—showcases a unique voice and incredible tones way beyond his years. It’s the perfect marriage of a great song and raw talent.
ALBUM: TBA
SINGLE: “Famous”
TV: Ellen (3 times, with 17m views), more to come
LIVE: Coachella, Stagecoach, iHeartRadio Country Festival, Grand Ole Opry, more this summer
INTERNET: 10.7m single streams in first four days; 1.9m Instagram followers, 272k Twitter followers, 55k Facebook likes, 8.7m YouTube; 35m views on original Walmart yodeling video, 3.2m views from TMZ on Coachella appearance, 1.7m views on performance of “Hey Good Looking”
RADIO: 4/27 immediate airplay
PRESS: Rolling Stone, Cosmo, Spin, Tennessean, Time, USA Today, People, more
MANAGEMENT: Dan Awad, Danny Kang/Good Luck Have Fun