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NEAR TRUTHS: OFF AND RUNNING
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O-ROD MANAGEMENT
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Pub Crawling
AN ELECTRIFYING DEAL WITH SONUS030
10/6/21

Universal Music Publishing Germany and Electric Feel Europe have partnered to ink producer/songwriterSonus030, aka Sonu Lal, to an exclusive global pub deal.

Having produced for rappers like Bonez MC, Capital Bra, Loredana, Juju, KC Rebell, Kontra K, 187 Strassenbande, Kool Savas and Luciano, his 2020 collaborative album with UFO361, Nur für Dich, also reached #1 on the Germany and Austria album charts.

He was also featured on Bausa’s album 100%—which he co-produced tracks including “Centre Court” f/RIN and UFO361—as well as on the last two UFO361 albums that peaked #1 and #2 on the German Album charts and on Apache 207’s “2sad2disco.”

“With Sonus030, we have added one of today's most important producers and an absolute exceptional international talent to the UMPG-Electric Feel partnership,” said Thomas Vidovic, Managing Director, UMP Germany/SVP UMP Austria & Switzerland.

“I am very happy about this step and have found the right partner in EF and UMPG to be able to operate globally and take my skills to the next level. It feels like my career is just beginning,” added Sonus030. 

“For EF and UMPG, Sonus is one of the producers of our time and his sound has the potential to be successful beyond the borders of Germany. We are very much looking forward to successful years together,” said Lucas Teuchner, Managing Director, EFP Europe.

Last year, UMP Germany inked Electric Feel Entertainment—founded by Austin Rosen—to a global pub deal to launch EFP Europe. The talent incubator has discovered and developed the likes of Post Malone, Rich The Kid,Travis Scott, Louis Bell, Andrew Watt, Billy Walsh, Brian Lee, 24kGoldn, Iann Dior, Omer Fedi, Blake Slatkin and more.

Photo credit: Dhana Sabira