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Pub Crawling
NO MADNESS TO 3V METHOD
7/8/21

Music management, publishing company and record label 3V Method has announced its official launch with a new site and retooled Instagram.

CEO Alex Valenti, COO Matt Steger and GM Justin Garza are the company's co-founders. Other key team members include Josh Deane, VP of A&R; Travis Alexander, VP of Strategic Partnership; and Mark Mendoza, VP of Creative. 

Since forming early last year, 3V has enjoyed a banner 2020, which includes Peach Tree Rascals’ “Mariposa” reaching #1 at Alt radio and becoming one of the most viral songs on TikTkok.

Writer/producer clients Melanie Fontana and Lindgren have also earned credits on Dua Lipa’s Grammy-winning album, Future Nostalgia, and co-wrote BTS’ “Boy With Luv” f/Halsey. The roster also includes Gino Barletta (Katy Perry, Selena Gomez), Erick Serna (Sia, Olivia Rodrigo), Simone Torres (Cardi B., Normani), BOYCO (Dominic Fike, Daya) and more. 

Under the management arm, 3V’s model of shared economic participation allows managers to operate under the 3V collective—maintaining autonomy over their individual businesses—while incentivizing collective wins.

In addition to managing artists like CLAY, Jon Waltz and Kaleena Zanders, among others, 3V’s record company has entered into a partnership with Virgin Music Label & Artist Services to sign its first act, 19&YOU, while the pubco partnered with Sentric Music to ink writer/producer duo VOILÀ.

Other new projects a 3V Method include OSTON, Not The Main Characters and producer VENDR (Lil Skies, Curtis Waters). 

Seen just before Postmates arrived with a record-setting volume of Jon and Vinny's arrived are (l-r) Steger, Valenti and Garza.