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MAYBE, JUST MAYBE: THE MUSIC NEVER STOPPED
Easing back out there (6/15a)
1 TRENDING TOPIC: “LEVITATING” TO #1
How'd they do that? (6/15a)
SIGNS OF HITS LIST
We're reading the tea leaves. (6/15a)
REOPENING DELAY CRIPPLES LIVE BIZ
"Variant" is a scary word right now. (6/15a)
MUSIC’S HOTTEST FIRMS: GRUBMAN SHIRE MEISELAS & SACKS
Is there a lawyer in the house? (6/15a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
Pub Crawling
WATT'S UP
5/5/21

When you're signing a fat catalog deal with Merck Mercuriadis, it's pretty gangsta to be able to do so by the pool, even if there's some weirdo lurking the background. So thought 2021 Grammy Producer of the Year and hit tunesmith Andrew Watt as he put pen to paper, sealing a deal that will cause said pool to be filled with Benjamins.

Watt, who earned his Producer trophy for his work with Dua Lipa, Miley Cyrus and Post Malone, among others, has co-penned a bevy of smashes, including five of the Top 100 most-streamed songs of all time. We're talking "Senorita," "Havana," "Let Me Love You," "Eastside" and more. What's more, Watt co-wrote and produced five cuts on old pal Justin Bieber's new album. You'll also find his  fingerprints over big cuts by Selena Gomez, The ChainsmokersKygo, 5SOS and other twinkling stars in the pop firmament.

Merck proclaimed Watt "arguably the most important writer and producer in the world today and I don’t use those words lightly. Watt and Scooter are an incredibly important part of our future.”

Oh, Scooter! We knew that guy in the background looked familiar. 

"Andrew is one of the most groundbreaking producers and songwriters of our time, and I’ve had the honor to have a front row seat to so many of his record-breaking achievements in the industry," said Braun while dropping some chlorine tablets in the deep end. "His talent and creative process are unparalleled and we look forward to what the future holds in this new partnership with Merck."