TikTok has launched the #HappyProject campaign with BTS singer JIN to coincide with the release of the K-pop star's debut solo EP, Happy.
The campaign includes an in-app "experience" wherein fans are presented with missions that will unlock a limited-time profile frame. Additional perks include exclusive videos, a live interview with JIN and more.
Watch the JINterview livestream on 11/19 beginning at 7am ET, and get a taste of the campaign above. In the meantime, Happy is streaming on DSPs now. The only thing that make us happy is a different kind of gin.
DANIEL NIGRO:
CRACKING THE CODE The co-writer-producer of the moment, in his own words (12/12a)
| ||
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
|