NEAR TRUTHS:
JELLY’S ROLE
BBR/Republic’s Jelly Roll, who recently scored a #1 chart debut with his album Beautifully Broken, has sparked considerable Grammy buzz as his music and brand prove both resonant and culturally relevant.
A powerful performer who can bring rock grit and hip-hop authenticity to his relentlessly honest country songs, Jelly also has a potent story to tell—having struggled with and overcome addiction and incarceration—and has done the work to not only earn his own redemption but tell stories that extend that redemption, and no small amount of grace, to his audience.
The 39-year-old Tennessean has become a very hot live act and sells a significant volume of physical product. He may not be the flavor of the moment for streaming kids, but his fan base is big, diverse and ever-growing. Expect to see him earn more laurels in the near future.
