Latin music continues to heat up the overall market, according to the RIAA, which tallied 7% year-over-year growth in the genre as of mid-year.
The org's Mid-Year 2024 Recorded Music Revenue Report shows a record $685m, led by paid streaming subscriptions, which accounted for two-thirds of that total. In all, digital services, including paid and ad-supported streaming, online radio options and digital downloads, generated 98% of total Latin-music revenue in the first half of 2024.
Physical media is also back in the picture in a bigger way, with revenue up 21% compared to the same period in 2022.
RIAA President & COO Michele Ballantyne said, “Latin music keeps soaring to new heights, setting U.S. revenue records as we report today and driving the culture forward across the globe. There’s a reason Latin is the fastest-growing genre on U.S. streaming services; fans just can’t get enough of its undeniable energy, emotion, power and joy.”
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