Live Nation has struck a partnership with Atlanta management, label and publishing company Third & Hayden, founded by manager Kei Henderson (pictured).
The goal is to support up-and-coming R&B and hip-hop artists in Atlanta and beyond by providing resources in management, label operations and publishing and driving diversity in artist management.
The Orchard will be the global distribution partner for future releases from Third & Hayden, whose roster boasts Annahstasia, Ben Reilly, Jordan Hawkins, Key! and Zyah Belle.
Henderson previously served in biz-dev and marketing roles for Complex Media and 10.Deep Clothing, where she worked with such acts as Future and Migos.
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