COKE STUDIO IS BUBBLIN'

USHER and Tyla are among the latest additions to COKE STUDIO 2024, a campaign developed by UMG that gives fans online access to exclusive original tracks and live performances. USHER will perform live in Atlanta next month as part of his Live Nation-supported Past Present Future Tour, while Tyla will take the stage in Johannesburg, South Africa, where fans will experience the new tracks performed live.

“Bringing USHER and Tyla into the COKE STUDIO 2024 lineup is a huge moment and we can’t wait for fans to enjoy more incredible music experiences this year,” Josh Burke, global head of music and culture marketing at The Coca-Cola Company, said. “COKE STUDIO is all about celebrating the power of music and connecting fans with the artists they love in innovative ways.”

USHER and Tyla follow COKE STUDIO sessions with KAROL G, NewJeans and Peggy Gou. KAROL G’s performance of “Si Antes Te Hubiera Conocido” has racked up over 250m YouTube views and been on top of the global charts for more than 10 weeks. Read more about the campaign here and check out KAROL G’s performance below.